Brand owners rely on packaging to not only carry their products to market, but to represent the quality and desirability of those products on store shelves. The package is typically the first interaction a consumer has with a product or brand, and from then on serves as a visual reminder of the experience. The images and colors must be vibrant and consistent to create a positive and memorable customer experience. In addition, the manufacturing of the package must be efficient and cost-effective. Brand owners rely on experienced package printers and converters to deliver the results they need, and more and more, advances in technology are fueling this process.
One of the most common production processes in package printing is flexography — a technology which until recently had remained relatively unchanged for decades. However, in the past few years, significant innovations have made it possible to achieve dramatically enhanced image reproduction, consistency from image to image and job to job, and a richer color gamut using fewer plates. Flexo printers are discovering a host of new opportunities and are attracting new clients who are looking at flexo in a whole new way.
Package printers are always under pressure to reduce production costs while delivering packaging that drives consumer sales—an almost impossible task in traditional flexo printing. While brand owners and packagers expect quality to improve continuously, most have not been willing to pay a premium for premium quality. For example, color may be the most critical element for generating shelf appeal and brand recognition, but adding spot colors can be expensive, so often the customer or printer settles for less.
Things are changing, and changing quickly. A number of manufacturers have introduced high-definition flexo technology designed to enhance the quality of printed packages. There are several different approaches to high-definition flexo, and each has its own unique benefits or advantages.
The introduction of high-definition flexo plate technologies has dramatically increased image quality capabilities and made it possible to achieve high-quality results. Brands enjoy more freedom in package design and are able to rely on eye-catching photography without worrying about the traditional hard breaks and highlight limitations associated with flexo.
For applications such as labels, flexible packaging, folding cartons and others, one of the additional opportunities is to not only increase quality but drive toward a more efficient manufacturing process by adopting a predominantly process color workflow and reducing the number of special inks used. Challenges arise when trying to achieve comparable color gamut to hit specific required brand, or Pantone, colors, or the ability to achieve consistent color and optimal reproduction balance between line and tone work. Typical solutions in flexo have been to add colors and separate line and tone work, but that raises design, prepress and ultimately, printing costs. That’s why some value-added high-definition flexo solutions are so appealing—providers are able to achieve high quality while keeping production costs down.
The article above was taken from whattheythink.com.
At Aristek, we work hand in hand with global ink makers to produce high quality, consistent products. In particular is our GP 2202 for brown craft paper substrate and GP 2208 B for flexible films, foils and a wide variety of substrates. These products has been exported globally along with other supporting products.